External communications and messaging can be one of the elements of startups that can easily get overlooked in the daily grind of running a business, raising money and improving products. 

But without a communication plan and key messaging, startups can be caught unprepared for success in the eyes of the public with inconsistencies of flubbed media interviews. 

So this week on the podcast we chat with PR professional Matt Davison from The Martin Group and Martin Davison Public Relations. Matt has experience in public and privet sector public relations and has handled PR fires both big and small. He sat down with host Nate Benson this week to provide some free advice for startups looking to craft and maintain company messaging and PR strategy. 

May 18, 2018

Apply Within

The application period for the $5M startup competition is underway. In this episode of the Latitude podcast, we answer all your questions, talk about the right kind of startups for the competition and why Nate's Nacho Stand probably wouldn't win the million dollar award.

Peter Burakowski, 43North's VP of Marketing, Organizational Strategy and History Songwriter joins host Nate Benson to talk all things application. 


In this episode of the Latitude Podcast,  hosts Nate Benson from 43North and professor Darren Treadway, faculty expert from the UB Center for Leadership and Organizational Effectiveness, will talk with change agents and entrepreneurs about leadership, innovation and getting things done. The UB School of Management’s Center for Leadership and Organizational Effectiveness, known as “CLOE,” is a group of researchers, scholars, and experts who work to create more effective leaders and organizations. CLOE offers programs, training, speakers, and conferences to help people lead at all levels at their organizations — and in the world.

 This week on the podcast we’re thrilled to have Dr. Norma Nowak. Founder of Empire Genomics. Dr. Nowak is also the executive director of the New York State Center of Excellence in Bioinformatics & Life Sciences at the University at Buffalo. She’s an acclaimed researcher and leader in the world of life science. Dr. Nowak talks about how her love of science stemmed from her grandmother, being part of one of the biggest scientific discoveries in history, handling tragedy and being a leading scientist in an era where science is being questioned en masse. 


It's episode 56 of the podcast and the 2nd edition of our LIVE podcast. This week we chat with Andrew Martinko, co-founder of 2017 43North winner Suncayr. Suncayr makes a smart sticker that'll keep you safe in the summer sun. 

We cover a lot of ground in this episode including Andrew's time at University. How he jumped right into startup life upon graduation. The nexus of Suncayr and what problems they're trying to solve for those who love a life under the sun. How their breakthroughs in nanotechnology have allowed them to create a product that couldn't have existed ten years ago. They're time in Buffalo and finding local manufacturing partners for their nanotechnology. And we wrap things up with some Q&A from our very engaged audience. 

It's a jam-packed episode this week on Latitude!


IT'S HAPPENING! Year five of the 43North competition has officially been launched!

On this episode of the podcast, we recap the launch of the $5M startup competition in Buffalo, New York. 

Hear about the changes to the prize structure this year and from past winners whose startups changed overnight when they won a 43North award!


Christian Johnson's child was about to start driving in an age where distracted driving is causing countless accidents on the roadway. She wanted a way to check in to see if her son was driving safely and that evolved the hardware startup Driver Watchdog.


Adrian Dayton was a successful lawyer who could have spent the rest of his career in a courtroom doing the things lawyers do. 

But then he was fired. So, in the middle of the worst economic downturn since the Great Depression, he started consulting law firms on social media. 

He toured the globe with his successful tips on how firms can attract more clients with the power of social media. He could have spent the rest of his career as a successful consultant. 

But that wasn't enough for Adrian. He wanted to build something bigger than him, with a lasting legacy. 

This week on the podcast we talk with Adrian about his software startup Clearview Social and how, as it turns out, a software company is a lot more expensive to run than a consulting firm.


And now for something completely different...

This week on the podcast we invited the public for a live edition of our little startup podcast and in an intimate setting at the incubator we featuring 2017 43North winner Iba Masood from Tara AI.

Why did Iba emigrate to the United States from Pakistan? Why is it so difficult for women to raise money in the Valley? Why did Tara AI open an office in Buffalo and why is more appealing to new staff members than the west coast? How did she learn to rap the intro to "Fresh Prince of Bel Air?"

Find out the answers to all of those questions and more on this episode of the Latitude Podcast!

March 23, 2018

Girl, Develop It!

This week on the Latitude podcast is Lena Levine. In addition to running her own graphic and web design startup, Lena leads the Buffalo chapter of Girl Develop It. Girl Develop It is an organization that helps college-age women get started in coding and UX design.

Lena also talks about the importance of getting women involved in tech roles, remote work, and managing international teams.

March 16, 2018

Greene Dives In

Dan Greene wears many hats. Lawyer, "motivational speaker", dog enthusiast, king of the Irish goodbye, Operations Director for the worlds largest startup competition and now a pool guy. 

Wait....pool guy?

This week on the podcast we chat with Dan about his journey from attorney to joining 2016 43North winning startup Formarum as they open a manufacturing facility, crank out orders in time for summer 2018 and grow a team of engineers - sounds like just the right job for one of Buffalo's 40 under 40. 


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